Email Marketing Manager
£50,000 plus 10% bonus scheme
Office located in London
Hybrid working available when required
40 Hour working week
Our client, a fast paced and high growth company, is the UK’s leading Hospitality and Leisure Group.
Having a presence of award winning venues across the UK, this high performing company invest heavily in their marketing strategy and now need a top performing Email Marketing Manager who create and execute award winning email marketing campaign strategies.
This role is pivotal in the next phase of the company’s growth. Success in this role means creating scalable, automated, personalised experiences that add real value to their customers.
Duties & Responsibilities:
- Campaign Strategy & Execution: Develop and execute email marketing campaigns aligned with business objectives, including newsletters, promotional emails, and automated sequences.
- Content Creation & Management: Conceptualise, write, and design visually appealing and on-brand email content, ensuring proper formatting, clarity, and mobile-friendliness.
- List Management: Grow and maintain email lists through strategic approaches, segmenting them based on demographics or behaviours to deliver targeted messages.
- Performance Analysis: Monitor key metrics such as open rates, click-through rates, and conversion rates, using analytics to identify trends and suggest improvements.
- Automation & Personalisation: Set up and manage marketing automation workflows and personalise content to enhance customer engagement and retention.
- A/B Testing: Conduct regular A/B tests on subject lines, content, and calls-to-action to optimise campaign performance and conversions.
- Compliance & Best Practices: Ensure all email campaigns comply with legal regulations (like CAN-SPAM) and industry best practices, focusing on data privacy and list hygiene.
- Technology Management: Manage and utilise various email marketing software and CRM platforms to facilitate campaign execution and data analysis.
- Collaboration: Work closely with design, content, and other marketing teams to ensure email efforts align with overall marketing goals and brand standards.
- Trend Monitoring: Stay informed about the latest trends, tools, and technologies in the email marketing landscape to maintain a competitive edge.
Your Background & Skill:
- Proven experience as an Email Marketing Manager in a multi-brand B2C or D2C environment.
- Hands-on experience with CRM platforms such as Klaviyo, Dotdigital, Braze or similar.
- Strong understanding of lifecycle marketing, segmentation and behavioural targeting.
- Demonstrable success in improving performance metrics such as open rate, churn, conversion and CLV.
- Familiarity with booking journeys, ecommerce platforms or membership-based customer models.
- Confident in using Google Analytics, UTMs and attribution models to assess performance.
- Skilled in A/B testing, automation and personalisation techniques.
- Experienced in building automated journeys based on transactional and behavioural triggers.
- Working knowledge of data privacy, GDPR compliance and consent management.
- Comfortable collaborating with developers, ESP partners and data teams to optimise tools and reporting.
This is more than just a job – it is an opportunity to make a significant impact on a fantastic company with a great culture. If you consider yourself a world-class Email Marketing Manager who thrives on challenges and delivering exceptional results, we would love to hear from you.
For further details on this role and other jobs, please submit your CV to Adam Curtis of ACS Recruitment Consultancy