Digital Marketing Manager - West Sussex

£40k - £42k - Marketing
Ref: 2687 Date Posted: Monday 25 Oct 2021
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Working for this company, you will be supporting the Group Marketing Manager and the wider Group Marketing team in all aspects of digital marketing for all brands within the Group to support business objectives of lead generation, sales, brand loyalty and awareness with particular focus on website management, social media and content marketing. 

You will have a strong strategic and analytical background but will equally be required to be very hands on in fulfilling operational day to day functions. This role will require an independent worker capable and confident of running projects alongside the wider marketing team; whether remotely and or on premises.

Specific functions
•    Exploiting all online channels to blend the appropriate mix to reach, engage and convert our online customers.
•    Working with agencies & wider marketing team to define and execute a video content marketing plan.
•    Planning and executing digital marketing campaigns including but not limited to display, SEO/SEM, PPC, email and social media alongside wider Marketing Team and agencies.
•    Online reputation strategy
•    Ecommerce platform(s) strategy management
•    Own the development and management of all Group Websites.
•    Manage and execute social media influencer and paid adverts strategies.
•    Manage the strategy and report on the performance of digital customer journey including but not limited to social media, websites and email marketing alongside wider marketing team
•    Producing accurate and useful reports on a regular basis, supplying updates on agreed metrics across websites, online tools and lead sources / agencies.
•    Working closely with our Marketing Project Manager to generate campaigns and direct marketing to support sales and aftersales lead generation.
•    Work closely with the Group Marketing Manager to manage third party lead generation agencies.
•    Communicate regularly with stakeholders on new initiatives, ongoing performance metrics and trends.
•    Assist with daily database maintenance tasks.
•    Provide support to the wider Marketing teams as and when required. 
•    Adopt a flexible approach, enthusiastic and driven approach to achieving the financial goals of the business
•    Contribute to maintaining a high level of housekeeping and attention to health and safety issues as to create a healthy and safe working environment.
•    Willingly carry out any other duties deemed appropriate by the Company. 

Capability, Knowledge and Experience
•    Experience of digital marketing campaign development and tactics in a B2C & B2B ideally
•    Experience professional with a minimum of 5 years’ experience in digital marketing
•    Strong background in social media platforms
•    Working knowledge of GDPR, data protection and privacy rules
•    Experience of key digital marketing activities and associated tools, being able to lead and drive external agencies as well as internal teams
•    Experience with Content Management Systems, Marketing Automation tools, Google Analytics and CRM systems
•    Strong background in SEO and PPC
•    Agency/supplier management 
•    Proficient in MS Office.

Education and Qualification 
•    Educated to degree level or equivalent 
•    UK Driving licence
•    CIM or marketing equivalent qualification desirable.

Personal characteristics 
•    Strong verbal and written communication skills 
•    Ability to work on your own initiative
•    Self-motivated work ethic
•    Can do and proactive attitude
•    Strong team player
•    Independent worker
•    Excellent organisational skills
•    Ability to prioritise your workloads and work under pressure 
•    Strong collaboration skills, ability to work with all levels in the organisation
•    Focus on driving measurable results
•    Excellent numerical and analytical skills
•    The ability to priority a heavy workload within a fast-paced environment

Working hours are Monday to Friday 8am to 5pm.

For further details on this Digital Marketing Manager role and other jobs in the motor trade please submit your CV to Stacey Hunt of ACS Automotive Recruitment Consultancy